Roux Fanci-Full Instant Hair Color, #21 Plush Brown, 15.2 Fl Oz

$12.10

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Price: $12.10
(as of Aug 01, 2025 05:47:07 UTC – Details)


Keeps color looking its best between color treatments. Evens tones and removes brassiness. Blends away gray. Color is instantaneous and non-damaging. Added styling lotion allows for coloring and styling in one easy step
Product Dimensions ‏ : ‎ 2.5 x 2.5 x 8.37 inches; 1.05 Pounds
UPC ‏ : ‎ 075724550216
Manufacturer ‏ : ‎ Revlon – Ethnic
ASIN ‏ : ‎ B078BDT99Y
Country of Origin ‏ : ‎ USA
Best Sellers Rank: #17,589 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #172 in Hair Color
Customer Reviews: 4.5 4.5 out of 5 stars 576 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

TEMPORARY HAIR COLOR. Achieve rich, dark brown hair with instant, non-damaging color.
BLENDS GREY. Blend your grays with natural-looking hair color, perfect for refreshing fading hair color, color correction, toning and removing brassiness.
EASY TO USE. Apply to damp or dry hair and comb through; styles in and shampoos out after 1 to 3 shampoos.
CHANGE YOUR LOOK. Switch up your look instantly and enjoy new hair color at home instead of making a trip to the salon, or extend the life of your current hair color.
BRILLIANT COLOR & SHINE, NEVER DULL. Available in 13 vibrant shades. No toner, activator or developer needed.
EASY TO STYLE. Added styling lotion allows for coloring and styling in one easy step.

Customers say

Customers find the hair color effective at covering gray roots and appreciate its nice color payoff and shine. The product is easy to use and works as intended, with one customer noting it helps cover and blend natural and gray hair. While some customers say it lasts through several washesings, others mention it washeses out in 2-3 washings. The liquid consistency receives mixed feedback, and opinions on value are divided between those who find it good value and those who consider it a waste of money.

13 reviews for Roux Fanci-Full Instant Hair Color, #21 Plush Brown, 15.2 Fl Oz

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  1. philly_dragonfly

    So good
    This is old school glam at its finest.Yes, this product is liquidy. Let’s get that out of the way. That’s definitely not an issue for me because I have very curly hair and do most of my styling upside down. After blotting my freshly washed and conditioned hair with a towel and running a wide toothed comb through it, I hang my head upside down and apply the color rinse. I comb it again, and do the “squish to condish” routine I would normally do anyway if I was using mousse or gel. If any of the product has gotten on the shower floor, I just rinse it down the drain.This color rinse makes my curls POP! It makes my dull mousey light brown hair look so much prettier and saturated with vibrance. Despite what others have said, it has never ever stained anything in my bathroom or my skin. Since I’ve chosen a shade close to my natural color, nobody has noticed a change in color. They just say “Your hair looks great today.” I also have a physically active job that makes me sweat sometimes, but I’ve never had any color runoff. I haven’t tempted fate and gone out for any length of time in the rain with it, although it survived a dash from the car into work in the rain just fine.I do not want to use traditional hair dyes. Once you do, you’re married to the process. You get grown out roots that constantly need to be recolored. And dye absolutely fries your hair. Since I’m already using a daily styling product like gel or mousse for my curls, this is the perfect solution for me.

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  2. Rhonda

    Great color, good coverage!
    I remember my mom using a hair rinse when I was a kid, her hair was always beautiful and healthy looking. Fast forward 40+years, forgetting all about her rinse, when I ran across this, it brought me right back to being a kid, and I just had to try it. It works fabulously! The color is beautiful, my hair isn’t being damaged from permanent coloring, I don’t have to use much at all, and the color lasts until my next shampoo! So happy I found this!! Highly recommend!!

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  3. Charlie S.

    Works well
    Great for when your color starts to fade and you need a quick freshening.

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  4. Kristen Pflibsen

    I like it. Here’s some advice I have for you…
    I have very, very pale hair. I used to use this (when it came in a pink bottle) all through my twenties every day in the shower – after my shower so I didn’t make a mess in the rest of the bathroom. I searched and searched t lo find it again after my hair went white. My hairdresser was charging me $300 a month to try to maintain blonde hair since I could no longer try to pretend I ever had brown hair.I’ve been using this for a few months now and here are some things I can tell you…It doesn’t make my hair brown. It barely makes it blonde. I can manage to load it on 4 times at my roots to sort of look dark blonde at the roots (after dry because it looks black when I put it on wet).It’s very, very liquidy, which I think is the problem with this product. It’s a mess! It stains my hands and the sink and anything else it gets on, but not my hair.It goes in and stays in until I want it out.I can blow dry and style my hair and add my Leaf oil and it doesn’t cause any issues with other products.I use leaf shampoo and conditioner and hair oil they I buy from the salon. My hair is no longer dyed anc it has about 5 inches of root growth that is almost completely whiter. This stuff does tint my hair a yellow-blonde after it’s been completely washed out. I don’t mind it though because at least it isn’t white!My hair glows, and that’s been added to by using this because the bits I can get at least some color darker than the palest blonde.I would consider the darkest I can make my hair is medium to dark blonde with 4 coats in one try. I sleep with it in and it doesn’t get on anything but my hair comb and brush after it is dry.I use gloves after I shower to get as much as I can on the roots and I pull some through from roots to ends to try to look more natural of like I get it done at the salon. It takes a lot of effort and applications to get my hair to turn mostly just medium blonde.The color I use is called Chocolate Kiss and it’s supposed to be dark brown. That’s the darker of the 2 I bought because the plush one was too orange and pale and I didn’t like that at all.I wash down the sink and anywhere it gets on IMMEDIATELY because IT STAJNS FAST on the sink especially.I plan to use this every day until I die. It’s lasting a really long time, seeming like I may only need to buy 2 a year, even with as much of it as I use. It says semi-permanent, anc I can’t dye my hair every week at the salon or in a box, so this is the best product of alllll I’ve tried (hair makeups, color sprays, the large wax pencils, hair powders, eyeshadows, facial powders – I have tried everything!!!) — this is the only product that doesn’t anger my scalp, and I like the results when I get on well. Sometimes I’m not sure if I put too much in at my roots and not enough everywhere else because it looks black but I end up needing to add more, which I do the next day, not after I already dried and styled my hair!I like it. I think finding the color you like best for your hair is the recommendation I have if you don’t like the first one you try. I did A LOT of research to see each color in action via Google searches before I decided on the 2 I tried and I had to go with the darkest of my choices to get the results I like.

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  5. LynKoren

    Value, easy to use
    I have purchased this in 4 colors now and have recommended it to a friend. It is so easy to use and is reasonably priced. My last purchase was color #15 and I love it! It blends in my 2” gray roots to my light brown hair giving the rest of my hair some highlights. Mind you, I do not saturate my whole head. I also like color #56 a lot. I have drizzled a bit of both colors after the same shampooing and have liked the end result.

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  6. Tatiana Maria Bell

    Me ayudó
    Lo ame me da un brillo único a mi cabello el color es perfecto

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  7. Lisa McCallister

    Great idea for summer.
    Once I read the directions I found out it will wash out in the rain ..eek. I will use in the summer.

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  8. Maria Elena Solar

    Estoy fascinada! Exelente producto
    Me encanta lo uso a diario me fascina como me queda

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  9. Syl Han

    Great for those who colour their hair themselves and miss some spots.Easy to apply, does not rub off, and gives nice colour until the next shampoo.My hair seems to hold the curling iron styling better when I use it aftershampooing.Price was good.

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  10. Miss Rachel J Phillips

    Only tried once but I don’t like dying my hair because my hair is so dry. Using this to cover up some gray looks very natural.

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  11. Amazon Customer

    I have salt and pepper hair around hairline and this blends beautifully with my light brown hair.The white hair turns gold so looks like highlights. I dribble a small amount in spots around the hairline and its then wet enough to comb through the rest of the hair. I use only moose and flexible hairspray and my hair feels soft and looks absolutely natural. Recommend 100%

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  12. chris

    tones the grey & easy to use

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  13. Meg

    lol be this stuff. Things come up and can’t get to the hairdresser? This worked perfectly. Stayed in didn’t rub off. Does not come out until you shampoo your hair. Wonderful back up

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    Roux Fanci-Full Instant Hair Color, #21 Plush Brown, 15.2 Fl Oz
    Roux Fanci-Full Instant Hair Color, #21 Plush Brown, 15.2 Fl Oz

    $12.10

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