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Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

Original price was: $12.99.Current price is: $9.97.

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Price: $12.99 - $9.97
(as of Aug 11, 2025 00:51:36 UTC – Details)


Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
Package Dimensions ‏ : ‎ 4.45 x 1.42 x 1.26 inches; 1 ounces
Item model number ‏ : ‎ 0041554097993
UPC ‏ : ‎ 041554097993
Manufacturer ‏ : ‎ Maybelline New York
ASIN ‏ : ‎ B0DMQM25H9
Best Sellers Rank: #3,692 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #20 in Foundation Primers
Customer Reviews: 4.5 4.5 out of 5 stars 511 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Customers say

Customers find this makeup primer to be worth the price and appreciate its ability to keep makeup in place without feeling sticky. The product hydrates the skin and works better than other primers, with one customer noting it’s particularly effective under Lumi matte foundation. They report that makeup lasts all day and stays fresh for hours, with one mentioning it doesn’t feel heavy or clog pores.

13 reviews for Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

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  1. yamileth armendariz

    Good primer
    I really love this primer.I had a lot of primers that weren’t really good and actually made my makeup flake but this primer is so good. It makes my makeup smooth and stay on for along time. I also love the container color.

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  2. Honestee

    Great Product!
    What a difference it makes! I was looking for something that could help my melting makeup stand up to the Saharan-level heat we are experiencing this summer. This product is amazing at keeping your makeup as fresh as when you applied it! No more need for facial tissue that removed both stray perspiration and makeup in one sweep! Your makeup stays put!The tacky finish when applying was a little strange-but it works! I’ve found that a careful swipe on eyelids is great for keeping powder eye shadow in place as well.Another thing I love-is just a little bit of product covers the entire face and does the job! It’s going to be a permanent fixture in my makeup collection!

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  3. Sparks

    Amazing product, better than high end alternatives!
    One of the best primers I’ve used!! I much prefer this to similar products by other brands, and it’s much more affordable with better quality. Doesn’t break out my incredibly sensitive skin or get messy. Doesn’t have an odd scent. Definitely helps with the longevity of my makeup over it or gives a glassy appearance by itself!! Absolutely beautiful!!

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  4. Jelaine

    Fair price.
    Tried this because a friend recommended it. Its fine but Im not loving it just yet. The price is good.

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  5. Ashly

    Skincare and grip? Yes please
    This primer surprised me in the best way—it feels like a lightweight serum going on, but once it sets, it gets tacky and really grips your makeup. My foundation goes on smoother and lasts way longer without sliding around. Plus, it doesn’t feel heavy or clog my pores. I love that it gives that hydrated, fresh base while actually doing its job as a primer. Maybelline did what they had to do with this one!

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  6. Currie

    Definitely will repurchase
    I’m really like this primer! It goes on so smooth and has the perfect grip to keep my makeup in place all day. My skin feels super hydrated, and the niacinamide gives it such a pretty, healthy glow. It’s totally a must-have in my makeup bag!

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  7. Kimberly McDonald

    Decent primer
    This is a decent grippy primer for the price , will help makeup stick for sure

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  8. Brittany

    Love!!
    My new favorite primer! I have tried so many and this is the best. My makeup holds up so much longer throughout the day with no issues. I live in Florida where the humidity and heat are crazy so sweating does happen an this primer has my foundation locked in to place. It is basically like a serum that coats the face giving it a fresh shine and reduces pores with a very slight sticky feeling at first but trust the process once you put your foundation on its like your skin is flawless. I promise it will not disappoint.

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  9. Natalia T.

    Fantastic primer- really worth it for the money! It is super grippy so at first feels sticky on the skin but foubdation stays well (tried with liquid foundation, skin tint and stick foundations!

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  10. N.D

    works surprisingly well under my powder foundation. use this as the last step before applying foundation. Kept my makeup matte for over 12 hours

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  11. sanndra

    The texture feels more like skincare than a typical primer — lightweight, slightly sticky (in a good way), and very hydrating.It creates a nice grippy base that helps my makeup stay in place all day without drying out my skin. I have dry skin, and it kept my foundation smooth without clinging to dry patches.

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  12. Kara

    Good primer for makeup longevity, not super sticky. I have no complaints but I do think I prefer grippy primers from other brands I’ve tried better.

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  13. Helena Pereira

    This works so well. Just as good if not better than the higher end ones. Not worth spending a ridiculous amount of money on the other ones when this works great

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    Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count
    Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

    Original price was: $12.99.Current price is: $9.97.

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