L’Oréal Technique HiColor Reds Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color

$13.60

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Price: $13.60
(as of Aug 11, 2025 01:54:13 UTC – Details)

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Is Discontinued By Manufacturer ‏ : ‎ Yes
Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 2.47 ounces
Item model number ‏ : ‎ 41051061
UPC ‏ : ‎ 657201051067
Manufacturer ‏ : ‎ L’Oreal Technique
ASIN ‏ : ‎ B0002Z8P2S
Best Sellers Rank: #11,410 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #131 in Hair Color
Customer Reviews: 4.3 4.3 out of 5 stars 4,036 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

13 reviews for L’Oréal Technique HiColor Reds Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color

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  1. Eva Alamillo

    Great product
    Awesome color

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  2. Dk

    Yes!!
    Got my hair very bright red, my hair is very long so i recommend using 2/3 boxes. My hair is also a darker brown and still showed up like it was on blonde hair.

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  3. Beach goer

    The best
    Good product for the color I’ve tried other brands this is the best

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  4. Madison

    Good
    Works wonders

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  5. Kiki

    You might as well get regular box dye
    I was soooo excited after watching YouTube on how to get bright vibrant colors without using bleach, so I bought the “intense red” bc I wanted to spice it up a little since I loc’d my 4C hair and was planing to dye the retwist it. I followed the directions but it only gave me a purplish tint like I just put a rinse on my hair. Not even one strand looked red. Some of my scalp felt like it was getting ready to burn a little and I had a PTSD moment with it feeling similar to how perm feels when you leave it in too long, so I rinsed it out thinking it processed long enough (and of course thinking I need to rinse this out before my hair falls out) I don’t know how people kept this stuff on for 40+ minutes bc when I rinsed washed my hair, it was literally smoking! And my hair felt so brittle I had to save it by deep conditioning and oils for it to not even color it. I’m not sure what chemicals are in this but sis just buy the box dye bc the SMELL of this stuff smells like something you shouldn’t even slather on your hair. It was so strong, it was burning my eyes and nose and had to open a window. But all of that just to have my hair tinted you wouldn’t know it’s “colored” unless in the sun. I know people say this is a “healthier” method than traditional box dye but it’s just bad if not worse(bc why was my scalp burning and hair smoking?) At least with the other box dye I know my hair would be the color it claims it’ll be. I’m not sure if I didn’t use enough developer or if the product I got was defective or what, but take a gamble if you want ladies.

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  6. Yolanda G.

    Tinte
    Muy bueno

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  7. Lisa allen

    Love it!!
    Perfect color, exactly what I was looking for!

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  8. Brandon and Erika Gallacher

    Really good product
    You look for a red hair??? This is the one!

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  9. Christina

    My hair is pretty dark and the colour didn’t really pop. You can see slight red-ish highlights at the ends of my hair under certain light but overall it looks black. Maybe if you hair is a bit lighter it will catch better. Nontheless it didn’t have the results that it claims to have since it says that it’s for dark hair and my hair barelly has any difference after using the product. The box also came in a bad condition but i guess it was because the delivery guy squeezed it through the postbox.

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  10. Catherine

    Took about 8 months to arrive and that’s after sending a second package! Wouldn’t waste my time. Wasn’t even worth the wait. Made my hair dry and wasn’t as bright as I wanted it

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  11. Hummel Kerstin

    Die verpackung war komplett aufgerissen die kartonage der farbe komplett zerstört +! Des weiteren kein wort deutsch oder eine Gebrauchsanweisung in deutsch dabei ++ weder eine einwirkzeit noch ein mischungsverhältnis nichts gar nichts++ selbst in der Beschreibung vor dem kauf wird nichts davon gesagt ob die farbe gebrauchsfertig ist oder ob und wie man sie mischen muss++ man muss es googeln um sich schlau zu machen++ das ist eine art und Weise etwas zu verkaufen und gerade wenn man bedenkt das die farbe 3 wochen für den versand unterwegs war!+Fazit: nie wieder

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  12. عيسى عسيري

    ممتاز

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  13. Lori Bedard

    LOVE IT !! I had very dark hair….I bleached my hairThen I used a developer and mixed in the colour IM SO IN LOVE 🥰

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    L’Oréal Technique HiColor Reds Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color
    L’Oréal Technique HiColor Reds Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich & Smooth Creme Formula, Intense & Long-Lasting Color

    $13.60

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