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L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

Original price was: $19.98.Current price is: $17.94.

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Price: $19.98 - $17.94
(as of Aug 12, 2025 06:11:38 UTC – Details)


Ever Pure Purple brass toning purple shampoo and conditioner with hibiscus and purple dye neutralizes brassy yellow to orange tones while keeping your hair hydrated. The formula is designed to work on all blonde, bleached, highlighted brunettes and silver hair. 100% Sulfate Free, Paraben Free, No harsh Salts and vegan No Animal derived ingredients or by-products. Formula not tested on animals.
Product Dimensions ‏ : ‎ 2.96 x 2.96 x 7.48 inches; 1.02 Pounds
Item model number ‏ : ‎ 071249420270
UPC ‏ : ‎ 071249420270
Manufacturer ‏ : ‎ AmazonUs/HBKNS
ASIN ‏ : ‎ B0842YD1CX
Best Sellers Rank: #1,646 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #46 in Hair Shampoo
Customer Reviews: 4.5 4.5 out of 5 stars 31,790 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Toning Sulfate Free Shampoo & Conditioner: Maintain your perfect blonde with EverPure’s Sulfate Free Brass Toning Purple Shampoo and Conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
Hydrating Formula: Color-treated hair requires special care. This moisturizing shampoo and conditioner is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized
For Best Results: Use EverPure’s Purple Shampoo and Conditioner system 2-3 times a week instead of your normal shampoo and conditioner routine. Lather purple shampoo into wet hair, leave in for up to 2 minutes. Follow with purple conditioner
Vegan Shampoo and Conditioner: EverPure hair products have the purest respect for your hair and have been formulated without sulfates, parabens and harsh salts. Always color caring and powered by science
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Customers say

Customers find this shampoo effective, noting it works just as well as more expensive brands while keeping colored hair bright and silky smooth. The product receives positive feedback for its lovely ashy color, with one customer mentioning it lifts brassy orange/yellow highlights, and customers appreciate its pleasant scent and good value for money. Regarding moisture level, opinions are mixed – while some say it provides good moisture, others report it makes their hair super dry.

13 reviews for L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

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  1. Carin

    Great product for my grey hair!
    This pair works great for my natural grey hair; it smells great and leaves my coarse, grey hair feeling soft and shiny. I’ve been using this for over a year now and have it set up on Subscribe & Save.

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  2. Amazon Customer

    Purple Shampoo
    My son has dyed blonde hair and says it works very well! Doesn’t make your hair brassy and keeps the nice blonde.

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  3. Shelby White

    Smells great, helped keep hair cool tones
    Nice product! Smells amazing, and helped keep my hair toned.It is a little pricey for the amount, but overall I loved it.

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  4. Juan

    Great for color-treated hair!
    I really loved this shampoo and conditioner. It treated my hair so well—left it soft and shiny. The best part is that it kept my hair color just the way I wanted, without fading or drying it out. Plus, it has a great price for the quality. I’ll definitely buy it again!

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  5. KCarson

    No complaints, as described. Seems good quality
    Better price than local stores. Brand name quality. No issues.

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  6. Gram53

    Product fine but damaged
    The quality of the product itself was fine. However, the tube of shampoo was slit open at the end of the tube making a mess everywhere when opened. To get a new tube I would have had to send the damaged one back. How do you send something oozing out back🤷‍♀️. This is not the first time this had happened with Amazon. Could not get a decent response from them because I couldn’t find a number to call . Disappointed. I wasted my money . Had to throw the tube of shampoo away.

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  7. Catfan4ever

    Silver haired people rejoice!
    Do you have gray or silver hair? Do you want it to stay shiny and vibrant with no yellowing? If so, you need these products. My hairdresser recommended that I use a purple shampoo and conditioner maybe once a week to keep my natural silver hair from getting brassy or yellowish. You don’t have to spend a fortune to get a nice product. This one is readily available here and in stores. It really is purple, so don’t be surprised when you lather up and when you condition. It doesn’t stain the shower or anything but it might seem weird at first. Your hair won’t be purple, but just a more vibrant silver. My hairdresser did say not to use it every day, because it would actually get a purplish look! Pleasant, non-overly scented and leaves your hair soft and shiny.

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  8. Amazon Customer

    Very happy with this product
    .This product is fantastic! It effectively tones the yellow hues in my blonde hair, resulting in a more platinum shade. I highly recommend this brand.

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  9. Infinity000s

    Great

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  10. leesa

    This purple shampoo and conditioner duo works wonders! It tones brassiness beautifully, leaving hair bright, fresh, and soft. The formula smells great and doesn’t dry out hair like some others. Perfect for maintaining blonde, silver, or highlighted hair between salon visits!

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  11. S a r a h

    didnt deliver any toning effect and was damaging to my hair I dont get the reviews there are much better products out there

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  12. Nichole

    Fast delivery. I used these straight away. Shampoo is very drying on my hair (or anyones). Conditioner wasn’t too bad. Maybe the Conditioner is all you would need if you don’t want additional drying and breakage. The product pigment is great so I was disappointed with the low impact results. I have used better products.

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  13. Ashraf

    Good

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    L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
    L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

    Original price was: $19.98.Current price is: $17.94.

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