Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine
$45.00
Price: $45.00
(as of Aug 13, 2025 13:42:26 UTC – Details)
From the manufacturer
The Next Generation of Bond Building 
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE SHAMPOO
Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.
Directions: Apply to wet hair. Lather, then rinse thoroughly
See it. Feel it. Believe it.
HERE’S WHAT YOU WILL LOVE
– Strengthens & Rebuilds Bonds
– 80% Less Breakage*
– 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo
SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Add to Cart
Customer Reviews
4.7 out of 5 stars 5,542
4.6 out of 5 stars 670
4.7 out of 5 stars 5,907
4.5 out of 5 stars 14,042
4.7 out of 5 stars 4,506
4.7 out of 5 stars 1,847
4.7 out of 5 stars 2,028
Price
$26.00$26.00
$26.00$26.00
$24.00$24.00
$24.00$24.00
$24.00$24.00
$24.00$24.00
$26.00$26.00
HAIR TYPE
Processed, Color-Treated
Mature, Dry
Color-Treated
Blonde, Highlighted
Thick, Course, Curly
Thin, Fine, Wavy
Blonde, Highlighted
HAIR CONCERN
Damage, Split Ends, Breakage
Dryness, Dullness, Brittle
Fading, Damage, Breakage
Fading, Brassy, Dullness
Dry, Frizzy, Breakage
Dry, Dull, Lifeless
Damage, Brassy, Dullness
BENEFITS
Strength and Protection
Bounce, Shine, Manageability
Repair and Protect Color
Neutralize Yellow & Warm Tones
Moisturize, Soften, Shine
Hydration, Shine, Lightweight
Brighten, Nourish, Strengthen
KEY INGREDIENTS
Moringa Seed Oil, Arginine
Collagen, Buriti Fruit Oil
Keratin, African Manketti Oil
Green Tea Extract, Arginine
Sea Kelp, Jojoba Oil
Sea Kelp, Coconut Water
Monoi & Tamanu Oil, Arginine
FRAGRANCE
Apple, Tuberose, Sandalwood
Cucumber, Gardenia, Warm Musk
Pear, Apple, Cedarwood, Amber
Citrus, Orange Flower, Musk
Orange, Hyacinth, Vanilla
Lemon, Green Apple, Coconut
Nectarine, Jasmine, Vanilla
Is this is sulfate free?
Yes! We are free of SLS/SLES sulfates.
How long will it take to see results?
Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.
Is this good for curly hair?
Yes! Joico’s Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.
Will the products help my hair color last longer?
Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.
Product Dimensions : 3 x 3 x 10 inches; 2.06 Pounds
Item model number : J16267
UPC : 074469513876
Manufacturer : Joico
ASIN : B0871KTLB2
Best Sellers Rank: #7,083 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #212 in Hair Shampoo
Customer Reviews: 4.7 4.7 out of 5 stars 5,542 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find this shampoo to be of high quality, with a fantastic scent, and report that it makes their hair feel rejuvenated and helps with damaged strands. The product receives positive feedback for its softness, shine, and effectiveness, with one customer noting it works well with oily hair. While many customers consider it well worth the price, others find it expensive for the amount received.
13 reviews for Joico Defy Damage Protective Shampoo | For Color-Treated Hair | Strengthen Bonds & Preserve Hair Color | With Moringa Seed Oil & Arginine
Add a review
Related Products
$45.00
Michele –
Excellent Shampoo
Bought it because my hairstylist used it (she usually uses a different brand of shampoo for color-treated hair) and I loved the smell. Then over the next couple days I loved how clean and soft my hair was. This shampoo is worth the cost – unlike other shampoos for color-treated hair, it does NOT make my fine hair so soft that I canât do anything with it. It also lathers up very nicely and rinses well. My hair is just above the shoulders (and fine, but thereâs a good amount of hair) and I need only a quarter-size portion tops for a rich lather that covers the whole head and back of the neck. So glad I decided to buy this!
Trish –
Scent is amazing.
This shampoo is very good. The smell is wonderful. It has a nice, clean scent and helps maintain my color treated hair.
Lindsey Self –
Best product!
Absolutely love this product! Iâve been swimming a lot this summer and this has definitely revived my hair from all of the chlorine! Definitely purchasing again!
TC –
My preferred shampoo
This is my preferred shampoo. I donât deal with frizz too much but I feel like this helps anyway. It lathers well, I like the scent, and it doesnât give me dandruff, which I find tends to happen when I use any shampoo labeled as âmoisturizingâ.I usually try to try new shampoos but I returned to this one because it is reliable for me.
April Ackerman –
Best shampoo!
I have been using this for years now. Love it and love how it makes my hair soft.
Sage Pantone –
I love this product
Love this brand and their products in general they work wonders for my hair however it came frozen but they spent the night in the delivery truck so they froze and kind of exploded and I had to thaw them in warm water it did work it smelled normal and the texture was fine so it getting frozen didnât ruin it and I was able to use but yeah that kind of sucked but worth it also the price is sooo expensive but it is a good product
Karina –
The best
Used it for almost a year & omg it is my favorite shampoo. My hair feels alive & it also smells really good!
Rdrgrl –
Does what it says it will do!
Obsessed with this line from Joico!I have thick, coarse hair and the shampoo and conditioner improved the texture and the overall manageability after just one use.
Shae –
I love this shampoo! It has a luscious lather with the perfect amount of slip for my type 4 hair. I can easily detangle my hair with this if I choose to. It cleanses my hair without leaving it stripped. I pre-pooed with the Joico Moisture Recovery Treatment Balm then shampooed with this. My hair was incredibly soft and manageable. It also made my balayaged hair look more vibrant and shiny. Shampoos with slip are incredibly important to me but because of my colour-treated hair I also needed something that was sulfate-free. This is great and I highly recommend it.
Sarah stone –
Fantastic product! I would definitely recommend it. A noticeable difference even after one application
Federica –
Lo Shampoo è delicato molto denso perciò ne basta poco, una piccola noce nel palmo della mano.Pulisce e protegge i capelli fini e trattati donando lucentezza.Consiglio lâabbinamento con il condizionatore correlato, comunque funziona bene anche da solo, non secca ne appesantisce i capelli.
J. Emberton –
Great shampoo for repairing damaged hair. In fact, a relative uses this product to keep his toupee from drying out. He swears by it!
HonestLor –
Save your money people, this product can be purchased way cheaper in stores than from here. I was an idiot and just assumed that this bottle would be a NORMAL size like it should have been – because yet again … it is in stores. However, this is a tiny bottle that would maybe do 4 shampoos if you really ration it heavy or you have a really tiny head or hardly any hair. Joico itself is an excellent brand but certainly not worth what I paid for this small amount, this is the same price as what regular sized bottles sell for in stores.