HOT TOOLS Pro Artist Black Gold Ionic 1 1/4 Inch Flat Iron – Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred Styles

Price: $119.99 - $53.16
(as of Sep 02, 2025 06:23:51 UTC – Details)

Top celebrity stylists call this their “desert island” tool because it does everything Use it to smooth hair, create curls, form beach waves, create pin curls, flip the ends- its usefulness goes on and on. So even if you have no plans to be stranded on a desert island, you can create any hairstyle wherever you go with the Black Gold 1-1/4” Ionic Salon Flat Iron. The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need (up to 455 degrees F) for your hair type and texture- the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it- this unique plate shape does it all. Get a grip- it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere *Based on Forsta Hairstylist Survey August 2024. Limited Lifetime Warranty.
Product Dimensions ‏ : ‎ 13.8 x 2.5 x 2.5 inches; 1.52 Pounds
Item model number ‏ : ‎ HT7123BG
Date First Available ‏ : ‎ November 5, 2018
Manufacturer ‏ : ‎ Helen of Troy
ASIN ‏ : ‎ B07KSQZ4MR
Best Sellers Rank: #3,717 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Straightening Irons
Customer Reviews: 4.7 4.7 out of 5 stars 8,008 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Long-Lasting: Create salon quality, smooth and sleek styles with this hair straightener. The 1 1/4 Inch Wide Floating Black Gold plates help to easily style longer lengths for the ultimate high-gloss finish with less frizz
Premium Black Gold Technology: Inspired by the even heat of 24K Gold with a Micro-Shine finish, to help create long lasting curls with more defined results.
Versatile Styling: Whether you’re straightening for silky sleek results or creating effortless waves, the Evolve Ionic Salon Flat Iron creates salon quality results.
Smart Temperature: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached
Great for Travel: Universal dual voltage hair straightener. Auto shut off and glove included. Variable heat settings up to 455℉ for all hair types
Smooth Results: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair
Stylists Preferred: Professionals’ #1 Most Trusted & Recommended Hair Tools Brand.*