COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens | 1.4 FlOz

$7.99

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Price: $7.99
(as of Aug 06, 2025 08:09:09 UTC – Details)

From the brand

   Wella COLORCHARM   Wella COLORCHARM

WCC #1 Permanent Toner in the US hair coloring and lighteningWCC #1 Permanent Toner in the US hair coloring and lightening

COLORCHARM Post Color & Lightening TreatmentCOLORCHARM Post Color & Lightening Treatment

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Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 1.4 ounces
Item model number ‏ : ‎ 99240013934
UPC ‏ : ‎ 070018106513
Manufacturer ‏ : ‎ Color Charm
ASIN ‏ : ‎ B07M8Q6237
Best Sellers Rank: #646 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #11 in Hair Color
Customer Reviews: 4.6 4.6 out of 5 stars 21,149 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find the toner effective at canceling out brassy and yellow tones, with one customer noting it works well for level 10 hair. The product receives positive feedback for its appearance, with one customer describing it as leaving hair shiny and soft, and they appreciate its easy application and good directions. While some customers consider it a great value, others find it a waste of money, and the smell receives negative feedback from several customers.

13 reviews for COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens | 1.4 FlOz

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  1. Sarah Manion

    Love it!
    Love this! The shade used to be called like Icey white and is now called ash blonde- they are the exact same- at least it looks like it to me. Love this product- my hair is a lovely white blonde, and I couldn’t be happier! I will continue to purchase this product. My hair is healthy and thriving even after using this product!

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  2. JAG51

    Great…got rid of the yellow
    Awesome toner. Took the yellow right out of my hair. I used it about 3 months ago, and the yellow has not come back. I used 20 volume with it. One bottle was plenty for my chin length hair. Any longer and you would probably need 2 bottles.

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  3. Autumn T.

    Did what it was supposed to!
    Was worried about using this toner because I’ve used T18 before and it just darkened my hair ALOT but this helped tone my brassy orange highlights and helped them blend better into my dark brown hair. Would use again 😊

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  4. D. Bowien

    Wella Color Charm Professional Toner T18
    Wella Color Charm Professional Toner. T18 Lightest Ash Blonde. This was the exact color I wanted. My hair had already been lifted and bleached and a toner put on it that didn’t turn out the way I wanted it to. So I did my research on Weller color, charm toner, and developer and I’m glad I chose this product. It was very easy to use and gave me the exact tone that I wanted for my hair. My hair was very brassy looking before the toner but after using the toner, it’s a cool ash blonde.

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  5. Abbygail

    Go-To
    This stuff never lets me down. Anytime my hair starts getting brassy or too yellow after lightening, Wella Color Charm comes in and fixes it. I usually mix it with a 20-volume developer and leave it on for about 20ish minutes and just keep an eye on it so i don’t overtone. The color turns out super soft and cool-toned. If you aren’t careful you can turn your hair purple lol Smells a little strong while it’s on, but totally worth it for how well it works. Definitely a staple if you do your hair at home.

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  6. C-Note

    Definitely buy it
    Wella T14 is the only toner that takes out both orange and yellow from my hair after bleaching. The only thing I don’t like is it makes my hair look gray. I want blonde hair. It’s very hard for me to get blonde hair after using it.

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  7. MissTee

    Works great!!! Purchase a developer too!
    You would not believe how orange and brassy my hair was before I applied this Wella toner. Just know you need to also buy a developer to use this. Amazon was sold out of Wella developer but I purchased a deferent brand of developer and it worked great. I left it on about 12 minutes. Keep checking. It looked ash brown before I rinsed the toner off but it came out just the tone of blonde I like! Two parts developer to one part toner. It is less yellow in person than in the front facial photo. I am well pleased!!!!

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  8. Inez Jasmine

    TW: EMETOPHOBIA
    If you’re not familiar with Emetophobia Emetophobia is a phobia that causes overwhelming, intense anxiety pertaining to vomitI physically react to anything related to vomitWell I saw a reviewer say this toner smelled like vomit and decided to try it anywaysWhen I mixed it I was like woah that burns my nose but in the normal hair dye kinda way.I worked with the toner all over my entire head, it was starting to change color in the bowl.Went to get in the shower, thought I baby barfed in my mouth because I bent over and I do have Acid Reflux. Then it clicked. I remembered the review.I swear I could taste it and then it seemed to get worse as I’m rinsing. Literally smells like someone yakked up a bushel of cilantro. Also it really dried my hair out..

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  9. Fernanda campos

    Llega súper rápido y el color Perfecto

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  10. Michelle Cornthwaite

    The box says mix it with 2 parts 20 vol developer. I did not know this, the listing should make this clear.

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  11. Nada

    I like it and l like how fast your service

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  12. Sonia

    It tones nicely level 8 and up

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  13. GRISEL

    CUMPLE SU FUNCION DE QUITAR OS VISOS AMARILLOS DEL CABELLO

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    COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens | 1.4 FlOz
    COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens | 1.4 FlOz

    $7.99

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