COLORCHARM Permanent Crème Hair Toner | Free of Animal-Derived Ingredients, Parabens Free & Gluten Free | 2 oz

$9.99

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Price: $9.99
(as of Aug 07, 2025 06:47:17 UTC – Details)

From the brand

   Wella COLORCHARM   Wella COLORCHARM

WCC #1 Permanent Toner in the US hair coloring and lighteningWCC #1 Permanent Toner in the US hair coloring and lightening

COLORCHARM Post Color & Lightening TreatmentCOLORCHARM Post Color & Lightening Treatment

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Product Dimensions ‏ : ‎ 5.98 x 1.5 x 1.22 inches; 2.4 ounces
Item model number ‏ : ‎ 99350161188
Department ‏ : ‎ Unisex
Manufacturer ‏ : ‎ Wella Company
ASIN ‏ : ‎ B0BS9Y63SS
Country of Origin ‏ : ‎ Mexico
Best Sellers Rank: #6,269 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #82 in Hair Color
Customer Reviews: 4.4 4.4 out of 5 stars 940 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

Customers say

Customers find the toner effective at reducing brassiness and creating a cool silvery blonde shade, while being easy to use and offering good value for money. The product receives mixed feedback regarding hair softness, with some customers reporting their hair felt soft and silky while others say it did nothing for their hair. The functionality and scent also receive mixed reviews, with some saying it worked perfectly while others report it didn’t work well, and some noting a barely noticeable smell while others find it too strong.

13 reviews for COLORCHARM Permanent Crème Hair Toner | Free of Animal-Derived Ingredients, Parabens Free & Gluten Free | 2 oz

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  1. MB

    Really awesome stuff
    This is the first time I have tried this one and it worked great! I’ve never had better results with any off the other numbers I’ve tried. I have very damaged pourous hair and usually it turns gray or green with a toner. This one took away all my very light orange and yellow and left me with a nice silvery blonde. I used 10 vol developer and a few drops of the 050 additive and left it on for 30 mins. Wish I took a before and after pic! This will be my new go too!

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  2. Shelly

    Polar Ice
    I’m a 54 yo woman with long, fine, naturally curly 3b hair. I’ve been coloring it for years with Loreal Cream Permanent 9NN. My roots however, are mostly white. Not grey or silver, but very white, so even a T18 was more color than the root and I’m ready to allow the grow-out to happen. My daughter did a bleach on the mid-shaft down to get the blonde out and put an Olaplex treatment as a layer of protection. We put the toner on using 20 volume and left it a total of 40 minutes covered with a platic bag. This toner is much gentler than the liquid. It barely had a smell. I washed it with purple shampoo starting from the ends first working my way towards the roots, making sure of full saturation using cool water. I let that sit as I showered, not hurrying. After thoroughly rinsing in cool water, I gently worked a curl friendly conditioner through and finished my routine. The color came out absolutely beautiful! It’s even and a true polar ice; matching my natural roots better than I could have imagined. We went to the city the next day to shop for my g-sons graduation party and I had a salon appointment for a shape-up. Everywhere we went, we were asked about my hair: whether it was my natural color or which salon I went to. My daughter was beaming as the complements came her way. She only does her and my hair as a hobby-not trained. If you’re looking for a toner that’s going to be gentle on your hair and come out the color you want, this is a good one. You can’t hurry it, but it’s worth the ending. My hair is soft and shiny. Someone asks about it everytime I go out. Most importantly, I absolutely love it and see myself going through the trouble of keeping it up.*unpaid/unsolicited review *

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  3. Sara

    10/10
    Perfect color!!!

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  4. Michael

    Great toner for pre lightened hair
    First photo is after bleaching. Second is after toning. I am a natural redhead with darker hair, so even after bleaching at home I still have some residual brassiness. I was really happy with the way this toner really neutralized the yellow tones that didn’t lift all the way with the bleach. I would much rather use this toner than try to do another bleach at a later time. After this experience, I’m really interested to try other Wella products.

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  5. Sweet & Spices by Rosa

    Too grey!
    Great product but too grey for my taste.Easy to use.

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  6. a conscientious consumer

    Shimmer
    My natural haircut is brownish black with hints of red. Charm never disappoints. I used this shade (Polar Ice) over Tones & Textures Luminous Golden Blonde to tone down the gold & add some “ice.” It worked perfectly. Gave overall shimmer.

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  7. Phantasia

    Terrible all around.
    It’s not a pleasant color. I’ve tried it on multiple shades of blonde and brassy brown hair and bleached hair. Any shade I used it over came out a yucky ash color. A mix of like pure double ash, olive green, grey. Like the color of cigarette ashes mixed with pea soup mixed with paper bag brown. Smells so strong and nasty. Really bad for your hair too. It’s harsh. Also doesn’t neutralize reddish brassy tones

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  8. Alena Nova

    Great toner, but I I received a damaged tube.
    The toner itself is very effective, but unfortunately, I received a damaged tube, which is why I’m giving it three stars. Although the external packaging and tube appeared to be in excellent condition, when I started squeezing the toner cream out, I noticed that the last half of the cream had a different color, something I had never encountered before. It seems likely that the tube was poorly sealed at the end or may have been stored incorrectly or expired, as I couldn’t find an expiration date on the packaging—there were some numbers, but they didn’t resemble an expiration date. Despite this, I proceeded to use it because I urgently needed to tone my hair, and I had already begun mixing the cream with the developer. I used a 10% developer and left it on my hair for 30 minutes. The result was amazing on bleached yellow strands; however, it wasn’t effective at neutralizing orange undertones.

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  9. R.D.M

    Update:January 2025, I am updating to say two things.This is a beautiful toner, the Polar Ice shade, however the seller seems to have stopped selling it since I first bought about 6 months ago. I checked multiple times and it was never there. 2nd thing, it works well for lower damage, especially when paired with a 10 vol developer, it’s substantially less damaging than Wella T18 however it doesn’t last as long. It will tone level 8-10, better with 9-10.I use a water filter in my shower, I wash would cool water, use purple shampoo and conditioner as well, k18 + occasional clarifying shampoo to remove build up, it lasts about 3 weeks before brass starts popping up. T18 lasts about 5-6 weeks in my hair with minimal brassy sections. It’s an okay toner but I did find it more budget using – beauty wellness – for buying either.______________________Original Review: (July 29 / 2024) It’s actually cheaper on Amazon than locally at Sally’s right now. I weighed the product because lately a lot of companies do shrinkflation but I’m happy to say it was more than the product weight and I felt satisfied that it was the actual amount of advertised toner.Worked great, used with a 10 vol on my very damaged bleached hair I didn’t experience a lot of extra hair breakage. It even temporarily unified some not lifted enough areas leaving my hair a bright white/slightly lavender hue. My hair wasn’t bleached properly so I’m very impressed with how low damage and higher cover this is.

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  10. Kaycee

    I bought this toner after hearing so many amazing things about it how it’s so gentle on the scalp. How much better the formula is on your hair and for your hair, They say it can only be used with 10 volume developer however, that just deposits the colour and provides very little lift. If you’re looking to get your hair, lighter and toned, you can absolutely use 20 developer. I realized that this wouldn’t be a good toner for me so I asked Amazon to Refund me. T16 polar ice you need to make sure that your hair is a very light yellow. Preferably a 9 to 10 level. You might be able to get results if you’re an 8 but anything lower than that this toner won’t do anything. Just a heads up because there are so many people that try and use this and are upset that they don’t get any results. If your hair is more of a dark, yellow or orange, you’ll have to go with a blue type of toner.

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  11. Fawn

    I removed a star because it took the whole package to tone my hair. For context, I have medium-short length but with a split dye down the middle; I usually don’t need that much product. After 3 attempts, I’m quite pleased with the color.

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  12. Alana

    My holy grail!!! I used t16 and 3 cap fulls of additive 050 left on for full 20 minutes after bleaching hair

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  13. kayra

    So happy I tried something new! I was pretty happy with t18 but it was out of stock so I tried t-16. It’s gentler than a t18 and the result is iced out Targaryen hair🥰

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    COLORCHARM Permanent Crème Hair Toner | Free of Animal-Derived Ingredients, Parabens Free & Gluten Free | 2 oz
    COLORCHARM Permanent Crème Hair Toner | Free of Animal-Derived Ingredients, Parabens Free & Gluten Free | 2 oz

    $9.99

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