COLORCHARM Permanent Cream Hair Dye | Ash Blonde Hair Color | Pearlescent, Milk Tea, Smokey Cool Tones | 100% Gray Coverage | Vegan, Free of Phthalates & Parabens | 2 oz.
$9.99
Price: $9.99
(as of Aug 12, 2025 01:59:37 UTC – Details)
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Product Dimensions : 5.98 x 1.5 x 1.22 inches; 2.47 ounces
Manufacturer : Color Charm
ASIN : B0DW5PF74D
Best Sellers Rank: #8,237 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #100 in Hair Color
Customer Reviews: 4.3 4.3 out of 5 stars 173 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the hair color provides good coverage and looks natural, with one mentioning it fades true to tone over time. Moreover, the product is affordable, and one customer notes it works well on dark roots. Additionally, they appreciate its longevity, with one review highlighting how permanent shades hold up beautifully between appointments.
13 reviews for COLORCHARM Permanent Cream Hair Dye | Ash Blonde Hair Color | Pearlescent, Milk Tea, Smokey Cool Tones | 100% Gray Coverage | Vegan, Free of Phthalates & Parabens | 2 oz.
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Crystal Lundgren –
Worth it! Great coverage!
As a professional hairstylist, Iâve worked with a wide range of color lines, and Wella Color Charm remains a staple in my back bar. Its liquid formula is easy to mix, spreads evenly, and provides consistently vibrant, true-to-tone results. Whether Iâm refreshing a clientâs blonde, canceling out brassiness, or doing a full gray coverage transformation, Color Charm delivers every time.The tonersâespecially T18, T14, and T11âare unmatched when it comes to achieving clean, cool blondes, and the permanent shades hold up beautifully between appointments. I also appreciate the predictable lift and the way the color fades true to tone over time.For pros and DIYers alike, this line is a workhorseâaffordable, reliable, and incredibly effective when used with a stylistâs eye and prescription. Highly recommend for anyone who values salon-quality results at an approachable price point.
Scarlet –
Coverage with dimension
I needed to bring my hair back to a level that was something I could tolerate, and close to my natural color. The last few hair appointments I had, left my hair in various stages of warm-brassy tones – everywhere from copper, to orange, duck-yellow, and butter-blonde. Having a cooler skin tone, the warm tones really clashed and fried my hair. The Wella 7a, brought my hair back down to my almost natural color, really helped neutralize a bunch of the icky warm tones, and still kept dimension. I used the 10 volume developer, applied from scalp to about halfway down, then pulled the ends and more blonde areas through in the last 15 minutes. The final color is a neutral/ash smokey “bronde”, almost mushroom brown/dark blonde, and the lighter blonde parts are a much cooler, ashy blonde. Loved the coverage and how gentle the color was. The lighting is a bit bright, but you can see how warm it was before (top photos), and how much cooler and ashy it is after (bottom photos).
Ellen –
Color was great, why the ammonia?
I wanted to like this brand. People rave about it. The coverage was great (handled my grays), the color was as expected. However…. the smell was intense and i thought it was very harsh. I’d do it again, but why are they still using amonia??
Donna Mac –
Easy, does not dry out hair and lots of colors to choose.
This is a great product. It is one of the few color/bleach products I have used that did NOT dry out my hair. And the color is pretty cool as well. T
M3 –
Smokinâ
Smokey ash turned out great! Hair feels soft and healthy after. The perfect mushroom shade I was looking for to get rid of my brass blond
Bella C –
So pretty!
Got a lot of compliments with this hair color. Doesnât get brassy fast.
NoNameRequired –
Bad batch????
This is the first time I have purchased this product and gotten a bad batch. After spending nearly an hour touching up my roots and waiting for it to develop⦠It never developed. When I washed it out of my hair, it was the same color it was before I started. Super unhappy with this because Iâve never had a problem with Wella products before. (And before anyone suggests it was the developer, it was not the developer. I used the Wella Color Charm 20 developer, itâs a fairly new bottle and had great results the last time I used it.This sucks because you canât return it, and Iâm super bummed that I have to turn around and buy a new one and start all over again. I included a picture with the lot number, in case anyone else has had the same issue.
Holly Matney –
Good product
Worked great and so much more cost efficient to do my own coloring at home. Hopefully it wonât fade as fast as box color dye.
T M –
Easy to use. Natural colour. Looks darker than medium blonde by eye
Amanda –
Excellent. Not brassy and great coverage. Anyone complaining about the lift is using the wrong developer.
Elaine Clemens –
I have bought this hair colour for years but the one I recently got would not mix well with the developer. It was lumpy and came out and clumps as a result. My hair colour was not well balanced.
Reformation –
Good value
Asmaa Inarah –
Hi lift 12A is excellent! I used it with 40 vol for ice cream , ratio 1:2 as it said and use it as a toner. My hair is dark ,I bleached it first with 20 volume and then used this with 40 volume as toner . And holy moly . Here’s pics to see for yourselves