20 Purple Premium Natural Semi Permanent Hair Color
$12.95
Price: $12.95
(as of Aug 13, 2025 10:39:04 UTC – Details)
Enjoy vibrant, long lasting hair color with Iroiro, a 100% vegan and cruelty-free semi-permanent dye. Made in the USA with 95% natural ingredients, it features a unique formula enriched with pure coconut oil for essential hair nourishment and hydration, ensuring healthy hair during the coloring process. Our gentle, cream-based hair color is easy to apply, working to restore dry or damaged hair without any harsh or irritating chemicals. Iroiro’s delightful natural yuzu-cranberry scent adds to the pleasant coloring experience. Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives, fragrances, peroxide, ammonia, PPD, and alcohol. We believe in uncompromised beauty, ensuring your hair looks stunning with natural ingredients. For those seeking Silver, Platinum, or Pastel shades, a prior hair lightening to Level 10+ is recommended for optimal results. Iroiro is available in environmentally friendly 4 oz and 8 oz pouches. Iroiro is not only dedicated to providing exceptional hair color but also to minimizing our environmental impact. We’ve revolutionized our packaging approach by choosing eco-pouches over traditional plastic bottles or jars. These eco-pouches significantly reduce our carbon footprint, reflecting our strong commitment to environmental sustainability. Our innovative eco-pouches are designed for efficiency and convenience. They enable you to use every last drop of our vibrant hair color, ensuring less waste and maximum value. These pouches are lightweight, reducing shipping emissions, and are more compact, minimizing storage space. By choosing Iroiro, you’re not just opting for a high-quality hair color; you’re also supporting a more sustainable and eco-conscious approach to beauty.
Is Discontinued By Manufacturer : No
Product Dimensions : 4.75 x 2 x 4.5 inches; 4 ounces
Item model number : 20-PUR
UPC : 615953308105
Manufacturer : District713 Inc
ASIN : B01IU3KF08
Best Sellers Rank: #14,725 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #154 in Hair Color
Customer Reviews: 4.5 4.5 out of 5 stars 1,929 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Vibrant, Long-Lasting Color: Enjoy a rich, lasting hair color experience with Iroiro, a 100% vegan and cruelty-free semi-permanent dye. Our formula, made with 95% natural ingredients and pure coconut oil, ensures vibrant hues while nourishing and hydrating your hair.
Gentle and Nourishing: Our cream-based hair color gently restores dry or damaged hair without harsh chemicals. Infused with a delightful natural yuzu-cranberry fragrance, Iroiro makes coloring a pleasant and hair-healthy process.
Free from Harsh Chemicals: Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives like Methylisothiazolinone, Methylchloroisothiazolinone, synthetic fragrances, peroxide, ammonia, PPD, and alcohol. It’s beauty without compromise.
Eco-Friendly Packaging: Dedicated to reducing environmental impact, Iroiro uses innovative eco-pouches, a sustainable alternative to traditional packaging. These lightweight, compact pouches are designed to minimize waste and carbon footprint, ensuring you use every last drop of color.
Optimal for Lightened Hair: For those aiming for Silver, Platinum, or Pastel shades, pre-lightening hair to Level 10+ is recommended. Iroiro is available in 4 oz and 8 oz eco-pouches, catering to different needs while promoting an eco-conscious lifestyle.
Stephanie Anguiano –
Good color, but faded quickly yÈ
Good color, but faded quickly
taylee –
.
such a pretty color i added conditioner to make it just a tad lighter
TNGUYEN –
Longevity for sure!
Easy to use out of the tube. I applied Vaseline around ears and neck area first so it won’t stain the skin, then the product, then let it sit for 1 hour, then rinsed off with cool water (no shampoo-ing), then applied conditioner, and finally blow dry. It did bleed everywhere so best to sleep on pillow cases you won’t care about. It does stain sink and bathtub if you don’t take care of the mess ASAP. I suggest newspaper all around while you apply it. Next time I do it I would prepare two set of gloves for when rinsing it out because it really stains your hands and to apply Vaseline to my upper and mid back so the skin won’t be stained.I wash my hair every 3 to 4 days and after two months, the product is still on! I do use blue shampoo to keep the color safe. The color still runs into my fingernails when I wash, staining it blue/purple, but easy to take care of. IT was a bigger mess the first couple weeks because running through my dry hair with my hands will stain it my entire hands. Would purchase again.I had brass faded-out ombre styled hair prior to this and the purple showed beautifully. Lots of compliments!
ZombieCat –
Vibrant Color! (w/Tips for Application)
Before I explain my method to best to apply this color, let me say that I am NOT a professional colorist or hairdresser. This is simply what Iâve found works well.My natural hair color is medium brown, with a bit of gray coming in. The color I used was PURPLE and I applied wide steaks of color to my hair. I didnât lighten prior to coloring, but on one occasion had used permanent brown color the day before. The result was a lovely, jewel tone violet. Iâve done it twice and am very pleased!As other reviewers noted, this process can be very messy. The following are a few tips to help control any inadvertent discoloration either during or after using Iroiro semi-permanent color:1. Prepare your hair – wash hair either earlier in the day And allow to dry completely or wash the day before; use minimal or no conditioner and NO styling products. This allows hair to âabsorbâ color to the fullest.2. Assemble Your Equipment – Youâll need a plain glass/stainless bowl to put the color into; a coloring brush is helpful for application, especially around your face; at least 2 pair of impermeable gloves (one for application, one for rinsing); shampoo and conditioner; clips, pins and/or a disposable shower cap to restrain colored hair; a towel that can either be bleached or is a color that wonât be ruined by excess color; plastic to cover any surfaces and/or your skin that cannot be exposed to chlorine bleach; and most importantly, a spray cleaner containing bleach (I recommend Lysol bathroom cleaner w/bleach). Itâs also helpful to have paper towels and/or a cleaning sponge on hand.3. Application – Put the amount of dye you anticipate using into your bowl. If you like, cover your shoulders with an old towel or plastic sheet to protect your skin. You can also use the âclothing optionalâ method to avoid ruining your outfit. Wear one pair of gloves and apply color to your hair using your hands/color brush in whatever design you like (all over color, steaks, just the ends, etc.). If you drip color on to any surface it will stain, so use a quick squirt of the bathroom cleaner to stop the discoloration. If dye gets on your skin, use the cleaner applied to a sponge/paper towel to remove it.4. Let the Color Set – pin your hair up or use the shower cap to keep your wet/colored hair from transferring dye to any surfaces. Wait the recommended time; I let my dye set for 30 minutes per the manufacturerâs instructions. You can also add heat using a hair dryer on a low setting.5. Rinse – Put on your second pair of gloves prior to rinsing. Also, rinse by bending forward; allowing the excess color to wash over your body will discolor your skin! The best method is to use a handheld shower sprayer and lean over your bathtub. Rinse, rinse and rinse some more…until the water is mostly clear. This may take 10 minutes or more.6. Wash & Condition – Yes, this may lessen the intensity of your color a little. However, if you donât remove the excess color, it will stain your clothing, bed linens, furniture and even bleed onto your skin when you sweat. Messy, destructive and embarrassing! You may need to wash twice (I do). Again, rinse until the water runs clear. Use conditioner as you normally would. Pat excess water out of your hair using an old towel or one that may be bleached. At this point, I had only very faint color bleed on my white towel. I sleep on white pillowcases and never had any color transfer, even though subsequent washes resulted in colorful suds.7. Style as usual. I recommend using a shine serum (such as Biosilk or Giovanni) to add shine and really make the color pop.Your initial result should be beautiful and vibrant. The one downside to this color is that it fades quickly. Itâs noticeable after the first 3-4 washes and continues to diminish with each wash. All brands Iâve tried have about the same color lifespan, as theyâre semi-permanent.Pros: Amazing color, smells great. I received many compliments!Cons: Application can be messy, fades fairly quickly.I hope this review helps. Have fun and live colorfully!
mp_soldier –
Vibrant, I recommend lightening dark hair first.
Just dyed my daughter’s hair. She has dark brown hair. I bleached it a few shades first, this purple is so vibrant. Beautiful!!
Melisa –
Longest lasting purple I’ve found!
Long lasting! I’ve been dying my own hair for years and So far I love this brand for the purple. I’ve used it multiple times and it seems to be the longest lasting purple I’ve used. I did bleach my hair and roots before dying it with this. But here is a picture of when it is freshly done, vs what it looks like now over a month later with washing it about 2 to 3 times a week, color safe shampoo but I use hot water.I know not every hair is the same but I 100% recommend this brand. I love it!Pic #1 on march 9. Pic #2 and #3 april 15
Keiry hernandez –
Definitely for very light to blond hair
I thought this would work for black hair, however it did not. I belive that is my fault and not the product. However if you do get this product make sure to have Light brown and up because Iâm very sure it wonât stain if itâs darker then light brown. The product smelled very good and left my hair very soft, however, it did not stain my hair due to being too dark. Instead it stained my scalp ð .
Honeybee –
incredible!
the product smells incredible and the result is even better. i was about a level 7 and it was really yellow, but that didn’t stop this from giving me the most beautiful and most vibrant purple i could imagine. i dyed my hair with it about 2 weeks ago, and it’s still super bright! i have been washing with cold water, which definitely prolongs its color!
Nicole –
Leichtes Auftragen und sehr ergiebig.Die Farbe ist sehr intensiv und wäscht sich nach und nach immer etwas aus, man hat aber trotzdem sehr lange was davon! Absolute Kaufempfehlung 🙂
Solène BROISIN –
J’en utilise qu’un petit peu et je le mélange à mon conditionneur pour avoir le degré de violet que je souhaite. Ãa va du très foncé vibrant au mauve claire. Ãa dur des mois et ça tient vraiment bien. C’est incroyable !
Kindle Customer –
Iroiro is hands down the best dye. Vibrant and stays in hair well. Especially the Purple
Cliente Amazon –
Siempre he usado los de la marca Arctic Fox porque aunque son los más caros duran muchÃsimo y los colores son super potentes. Pero me he llevado una grata sorpresa con la marca Iroriro porque creo que son los más parecidos en resultado a los de Arctic Fox.
Aam –
Love it! it stains really well! Worth every penny. No allergic reactions as I have had with other brands, the pack lasted me lasts ages and fades out nicely on my hair. Colour results will vary for each person.I always mix it with my conditioner. I add oils as well. Coconut and grapeseed are my favs. After I rinse the colour out, I condition my hair again for 5mins with ORS Olive oil replenishing conditioner.I have afro 3c ish hair, under cut, which I coloured copper red with bleached mid-lengths and ends. The colour enhanced the copper, as purple is the complimentry colour to orange on the colour chart, it took to my lighter coloured hair beautifully and fades dark to mid lilac over the weeks.Do base ur scalp, ears and hairline with oil or petroleum jelly, use an old tee-shirt or old towel around ur neck, use gloves and scrub bath and sink or anything it touches asap. You may need bleach to clean up after. Use a sulphate and parben free shampoo. I use ORS.As with most semis it does bleed until dry. But I find the colour lasts better than Adore or Crazy colour and I am so happy because I do not get any allergic reactions to this brand.Did not like the blue though because it kept fading to a light green on my hair. But I am going to buy the purple again and try some of the other colours soon,