e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes
$4.97
Price: $4.97
(as of Aug 13, 2025 06:22:17 UTC – Details)
What it is: A gel-based, hydrating face primer that smoothes skin while gripping your makeup.
Why we love:
Gel primer formula grips makeup
Gives skin a soft-focus effect
Enriched with hydrating ingredients like Hyaluronic Acid
Translucent finish gel primer works on all skin types and skin tones
Key Ingredients:
Hyaluronic Acid – Helps skin retain moisture for a plump complexion
Your makeup? It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a soft-focus effect for a smoother complexion. Infused with powerhouse ingredients like Hyaluronic Acid, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin. The formula goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Great for: All skin types
All e.l.f. products are made from skin-loving ingredients you want at good-for-you prices. All e.l.f. products are 100% vegan, cruelty-free, and leaping bunny certified. Because kindness is chic.
Product Dimensions : 0.39 x 0.39 x 0.39 inches; 0.91 ounces
Item model number : 83665
UPC : 609332836655
Manufacturer : e.l.f. Cosmetics
ASIN : B0CCYRX6X3
Best Sellers Rank: #4,502 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #23 in Foundation Primers
Customer Reviews: 4.6 4.6 out of 5 stars 254 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
SKIN-SMOOTHING and GRIPPING PRIMER: Your makeup. It’s not going anywhere. Prep skin with this gel-based face primer that has the power to grip your makeup while giving skin a natural finish for a smoother complexion.
FOR ALL SKIN TYPES: Our Power Grip Primer’s formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic (does not clog pores.)
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like Hyaluronic Acid to retain moisture for a plump complexion, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. Stop use if irritation.
VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Customers say
Customers find this primer works well, with one mentioning it helps foundation last all day without looking patchy or cakey. They appreciate its perfect size for travel and consider it good value for money. The product receives positive feedback for its makeup-smoothing properties, with one customer noting it settles well in fine lines. Customers disagree on whether the primer is sticky to the touch.
8 reviews for e.l.f. Power Grip Primer Mini, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes
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$4.97
Amyliana –
Elf primer is the best !
Love my ELF primer ! I always like carrying it in my purse itâs the perfect size to travel around with. It makes my makeup so smooth! I would always recommend my elf products!
Redhead321 –
Great for dry skin!
I am new to using primer, but this was amazing!! I just finished the bottle and i canât always admit to that with some products. It made my skin look so smooth during the foundation process and helps my foundation to last all day long! Definitely recommend to anyone with dry skin and is new to primer
Execumom –
Better than expected
This is a very smooth and silky primer with a hydrating formula but still enough tackiness to keep your foundation makeup on throughout the day. I typically use the Elf pores tacky primer and wasnât sure I would like this one so I purchased the smallest size available. I love it and will buy the bigger size. Very impressed with it and think it is Elfâs best primer. Good value for the price. A little goes a long way.
Alejandra –
Good!
This product seems really good! I put some on the day I got it and put some eyeshadow on to see how it would do. The grip on the eyeshadow was nice! But I havenât wore it during an all day period yet so that is probably the real test. The only problem I have is I wish the whole bottle was filled up! There is quite a bit of space in it for being so small and $5.
Carmen talledo –
great 10 out of 10 ð«¶
This works great. I wear a pore blurring primer over it but it keeps my foundation from smearing and keeps it from wiping off. For the price, Iâll continue to use this product. It feels a little like thin hair gel when you rub it on but it drys smooth and not sticky to the touch. It still allows me to look dewy but doesnât make me oily. Love this product. It only takes a small amount to cover my face.
Janiyah –
Must buy !
I love this primer ! Not my first time using it and it never disappoints me
Kathleen Coolidge –
Works well for the price. Recommend trying.
I like it quite a bit. It works well and soon as it dries as your putting it on you can’t feel it on your face. Seems to keep my foundation on longer.
Kimora Hill-Brown –
Very strong and reliable
My favorite primer