WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
$7.99
Price: $7.99
(as of Aug 12, 2025 23:03:32 UTC – Details)
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Product Dimensions : 1.87 x 0.97 x 3.66 inches; 1.59 ounces
Item model number : 99240013937
UPC : 070018106575
Manufacturer : Coty Inc. (WELLA Color Charm)
ASIN : B07RXJLQJF
Best Sellers Rank: #11,193 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #124 in Hair Color
Customer Reviews: 4.6 4.6 out of 5 stars 1,273 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the hair color to be of good quality, with one noting it covers gray well. The product is easy to use, works well, and is long-lasting, with one customer describing it as a professional brand. However, several customers report that the color is much darker than expected, turning their hair almost black.
13 reviews for WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Light Brown
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$7.99
Amazon Customer –
Long lasting color and leaves hair soft
Been using wella color charms with 20 developer for at least 20 years. Will not even think to use anything else. When you find a product that works well no need to change anything.
bluvs2travel –
Long lasting color but a bit runny mixture!
Bought this when my gel tube I usually use was out of stock. I like it ok but will go back to the tube if itâs in stock. This was a bit more runny which caused drips. Itâs priced right and color was spot on! It worked well in a pinch!
Randella Duh –
Yes it’s beautiful
Color is vibrant and beautiful. It’s warm but not red. Stunning
joe w –
Results of hair dye
It did a good job.
Aime –
A lot washed out over time
The color was perfect the first few weeks, but seemed to wash out a color shade different. So taking a star off for that. Maybe getting the wella activator might help hold the color better.
mike dominguez –
Hair color
Cover your grey hair really goodGreat product
Sarah Staats –
Colors gray well
The color is perfect and long lasting.
KRISTIN –
Hair color
Love that i can get these online and still use a professional brand.
Amazon Customer –
Love it
Wendy B. –
Update: I bought this hair colour again and it this time gave me hot roots. I had to use another product. The colour wasnât rich this time around. I wonât be using it again.I have tried EVERYTHING to colour my gray (which I have had since age 12!). Typical hair colour fades and I have to redo my roots in 2 weeks. Not so with Wella! The colour is even and I have never had âhot rootsâ. I highly recommend!
AlinaMX –
Me gusto el resultado final a nivel de suavidad del cabello y brillo pero compré castaño claro y me quedó bastante oscuro. Creo que hay que elegir un nivel más claro para obtener el color buscado.
Catherine C. –
Found it love it excellent coverage easy to use love this product
Anto –
I used this product to dye my husbandâs gray hair, but it didnât work. His gray hair is still fully visible, and it didnât provide any coverage. Maybe it works better on longer hair, but it was ineffective for us.