ion Brilliant Grey 5NAV Dark Graphite Demi Permanent Crème Hair Color, Fade Resistant & PPD Free 2.05 Oz
$10.49
Price: $10.49
(as of Aug 12, 2025 21:43:27 UTC – Details)
ion Color Brilliance Intensive Shine Demi Permanent Creme Hair Color is a state-of-the-art European Ionic Formula that is a luxurious long-lasting deposit-only hair color without ammonia. This hair color covers and blends gray hair up to 100% without lifting the hair’s natural pigment. The formula will allow same-day color with chemical relaxers and permanent waves.
Package Dimensions : 6.34 x 1.65 x 1.14 inches; 2.4 ounces
Manufacturer : Arcadia Beauty Labs LLC
ASIN : B0C3MTP9XN
Best Sellers Rank: #20,601 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #197 in Hair Color
Customer Reviews: 4.4 4.4 out of 5 stars 1,094 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Enhance, change or increase the color intensity
Fade resistant and intense conditioning
Maximum light reflection and shine
PPD-free
Customers say
Customers find the hair color effective, noting it’s the closest to their 20-year-old color and works well on virgin hair. The product is easy to use, covers grays well, and customers appreciate its softness and pleasant scent. While some customers consider it good value for money, others find it not worth the price.
8 reviews for ion Brilliant Grey 5NAV Dark Graphite Demi Permanent Crème Hair Color, Fade Resistant & PPD Free 2.05 Oz
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Richard Gustafson –
I love ION!
Worked great!!! I see come people saying the dye doesn’t work (bless their hearts) you need to buy a developer to activate the dye!I used 10 vol and it worked GREAT!!! My hair also feels so shiny and smooth. I had virgin blonde hair before dying.
jydweston –
Love this for grey coverage
I have all grey hair and this is better than permanent color for my hair. The 7n Demi is a little darker than the 7n permanent, but itâs a lot more natural looking, so I donât mind. My hair is shiny and the roots are less noticeable when my hair grows. I prefer using the 10 developer because it’s quicker and not as strong as the 30 which was needed for the permanent dye. I donât shampoo every day and have long hair and am in my 60s. You have to use less dye so one box works for 2 applications – I use a ratio of 2:1 developer:dye and only leave in 30 min. I saw the recommendation for this product on TikTok by a hairdresser who has a huge following so I decided to give it a try. Very happy.
Brenda T –
Blended gray and toned out brassy old color perfectly
I have been trying to grow my grays out from dark blonde permanent dye. Iâve got about 3 inches of growth (gray and medium mousey brown is my natural,) but the dyed part was getting extremely brassy. Then my youngest sister decides to get married so I can Not be in forever pictures with my hair looking like this. I used this and even though itâs a hair darker than I expected I Love it. I think this is the closest to my 20 year old hair color and no brass from previous dyes. I researched and some said mix 1:1 some said 1:2. Apparently 1:1 is more coverage for gray and 1:2 is less. I did 1:1.5 and left on for 20-25 minutes only and it worked out perfectly. My grays are not totally covered, but well blended and look like cool blonde baby lites. A++
toddpush –
It’s a good product.
It came on time and I think it works.
Cindy B –
Love this vibrant purple!
LOVE this vibrant purple color!
Emily Slavens –
Not a good vendor!
Overpriced. I thought Iâd be getting two for the price of one. Return costs too much to make the return worthwhile. Also took a long time f receive.I would never order from this vendor again.
Stephanie Williams –
Perfect for maintaining rich color and health, but pick the correct developer!
I keep my hair long (35″+), and thus have to be very gentle with it.I used boxed permanent before switching to Ion Demi about 3 years ago, and in the last year my hair has mostly returned to its virgin state of health (natural curling at the ends, bounce, you know what it is) and I couldn’t be happier with this dye.Keeping an air of natural, casual beauty is very important to me, so this is great as you can literally color or touch-up whenever you want without worrying about damage. It’s ridiculously easy to whip some up and slap it on your roots before a shower (remember to forgo the conditioner and styling products for at least 24 hours prior), and wake up looking flawless, every single day.I mix Dark Natural Brown and Blue Black 1:1 to get a super deep but not artificial looking black.That’s another thing I love about this – you can mix and match to make your ideal color.While it’s best to test your concoction on a piece of hair first, it’s not the end of the world if you dump it on your entire head – because it’ll wash out in a month.I wash my hair once a week, so it lasts at least 3 months – sans root touch ups.But when making the switch from drugstore box dye to a more DIY, it’s important to gain at least a small understanding of the chemical reaction you’re creating.The most important thing being not accidentally turning demi permanent into permanent with too high volume developer.I see Amazon is recommending 20 volume developer with this and that is NOT what should be used with demi.That’s because demi pretty much just sticks to the surface of your hair, and so it’s formulated with a lot of pigment to create the same rich color as permanent would.Permanent is meant to be inserted into your strands (much like a tattoo) without losing much pigment.And what makes the difference between semi, demi, or permanent is the volume of your developer.The higher the volume, the more the “scales” on your strands are lifted, the more pigment deposited into the strand.So once you go above 10 with a demi, you’ve turned it into permanent – a much darker than desired permanent.AND you’re stuck with it.5 to 10 volume, or a demi developer, is what should be used with this dye.Once you get your colors and your ratios right (there are directions in the box for help on how to do this), there won’t be much reason to ever go back.Happy Slaying, Sisters
Lisbet Pupo Guillen –
Hermoso
Color