Haruharu Wonder Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green

$9.99

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Price: $9.99
(as of Aug 12, 2025 11:54:11 UTC – Details)

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Product Dimensions ‏ : ‎ 2.36 x 1.18 x 1.18 inches; 1.06 ounces
Item model number ‏ : ‎ 691266703813
UPC ‏ : ‎ 691266703813 691266741204
Manufacturer ‏ : ‎ GDK
ASIN ‏ : ‎ B09ZB7GDJL
Best Sellers Rank: #3,289 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #13 in Eye Treatment Creams
Customer Reviews: 4.4 4.4 out of 5 stars 3,356 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

SMOOTH LOOKING EYES START HERE: Powered by bakuchiol, a natural retinol alternative, this cream targets fine lines and wrinkles around the eyes with visible firming results.
SAY GOODBYE TO TIRED EYES: Niacinamide, adenosine, and natto gum hydrate and smooth, leaving your eyes looking refreshed and revitalized.
EYES THAT FEEL FRESHER: Plant-powered ingredients target puffiness and sagging, giving your eyes a more lifted, refreshed look.
EYE CARE MADE EASY: Treat your eyes morning and night to a quick, soothing boost that smooths and hydrates, all in one step.
GENTLE CARE FOR DELICATE SKIN: Designed to calm and nourish, this eye cream works effectively without irritation, perfect for even the most sensitive areas.

Customers say

Customers find the eye cream moisturizing and effective, with one noting it leaves skin plump and hydrated. Moreover, the product makes under-eye areas brighter and helps lighten dark circles, while having a smooth texture that goes well under concealer. Additionally, they appreciate its lightweight formula that’s easy to carry in a purse and consider it good value for money. However, opinions about skin irritation are mixed, with some reporting it doesn’t irritate sensitive skin while others experienced severe allergic reactions.

13 reviews for Haruharu Wonder Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green

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  1. Cuppycakes

    Almost Instant and Remarkable Positive Results!
    Amazing! I have heavily-hooded eyes, dark circles, and due to beginning to show my age and recent significant weight loss, I have lost some volume under my eye area, which has made me feel as though fine lines and wrinkles have appeared overnight. I have only used this product twice, but it’s been a game-changer! The applicator is very nice, and it dispenses the proper amount of product for both eyes. I used it last night and this morning, and I was truly amazed at how much fuller the skin around my eyes look, which minimizes the wrinkles and shadowing from loss of volume. It soaks right in, with some gentle tapping, and seems to work almost immediately. It’s not sticky or oily at all. The tube is small, but you only need a very small amount, so I feel this is a good value and it will last me a few weeks, probably. My skin around my eyes feels soft and looks very youthful. I didn’t sleep well last night, but you’d never know! This product is amazing so far! I truly have never seen such instant results in a skincare product! I will update again if anything changes, or I have further feedback.

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  2. Ivette Marie

    So far, so good and my eyes feel refreshed!
    I’ve only been using this eye cream for a short time, but I can already see a difference. My eyes feel less tired, and the area looks more hydrated and smooth. I love that it uses bakuchiol instead of retinol, it’s gentle but still effective. The texture is lightweight, absorbs quickly, and doesn’t irritate my skin. Excited to keep using it and see more results over time!

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  3. shoppingmom

    Eye cream works but be patient for results.
    I love this eye cream. It is gentle and does the job of improving fine lines and the overall appearance of my eyes. It is lightweight, absorbent and hydrates the skin nicely. It does not irritant my eyes which is amazing since I have VERY sensitive skin & eyes. I am taking away one star simply because it takes longer to see results than other products but that is understandable due to the bakuchiol being more gentle than retinol. Be patient with the use of this product, twice daily and you will see results.

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  4. Olha

    Eye cream is great!
    I have had this product from somewhere else and this time I purchased it from Amazon. It works great for and it can work great for everyone if you know exactly what you’re doing!This eye cream contains sodium hyaluronate which is a very powerful humectant and it hydrates your skin like crazy by a) attracting ambient moisture (if the climate is humid enough) or B) pulling moisture from deeper layers of skin (when it’s not enough moisture around)! So it does hydrate BUT….all that moisture will evaporate if it’s not sealed! None of us have flawless skin barrier to use hyaluronic acid without sealing it! And that’s why a lot of reviews said that their skin has gotten worse over a week! Because their skin barrier is compromised or dehydrated + climate not humid enough and hyaluronic acid pulls the moisture out of the deeper skin layers = more dehydration; more crows feet and skin condition is even worse then before the product! Hyaluronic acid needs something occlusive to trap the moisture in the skin by creating barrier! If you use any skin product with hyaluronic acids-just apply it, wait 3-5 minutes and tap some Aquaphor or Vaseline on top to seal the deal !!! Yes, even under eyes!So it’s not the product is not working-it’s the lack of knowledge! Anything will work against its purpose if it’s not used correctly!

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  5. Catherine

    Great product
    Bought it a couple times came in just how it’s supposed to. Easy application, decent size, I use one squirt for both eyes, rubbing it into your skin feels so nice and refreshing, smooth texture

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  6. Amber

    No great improvement, think I got a bad batch
    I’ve been through a few tubes of this already and it does seem to keep my eyes moisturized but other than that I haven’t really noticed any great improvements, no brightening or help with my dark circles. The last tube I unfortunately had to throw out because it smelled different/bad and extremely irritated my eyes.

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  7. ChrisPBacon

    Skin care staple
    I really like this stuff. It’s the perfect consistency. Not too thick, not too watery. It keeps the under eyes hydrated without causing stubbon milia. Not sticky at all. No detectable fragrance and it lasts me a long while. (3 months per tube). I’d reccomend this to anyone!

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  8. Delaney

    HOLY GRAIL
    Holy grail of eye creams!I’m a nurse and currently pregnant, so, as one can imagine, I don’t get a ton of sleep. I’ve noticed a visible difference using this product prior to pregnancy and during pregnancy. Prior to pregnancy, I had dark circles under my eyes that could not be lightened by any other products. This did the trick. Even my husband noticed!! During my first trimester, if I was really ill, I wouldn’t do my full skin care, and the dark circles under my eyes proved that using this daily is extremely effective in preventing dark under eyes. The texture is great and applies easily. I highly, highly recommend it. I will be purchasing this product again and again.

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  9. Jill Gill

    Still waiting for results the eye cream finishing already

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  10. Lexies 🌙

    Es hidratante, no nutritivo y funciona bastante bien. Calidad precio genial. Tengo 46 años y piel seca

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  11. Chandrashekhar H

    This haruharu wonder black rice bakuchiol eye cream is the best eye cream i have ever used. This helped to reduce fine eye lines and dark circles around ur eyes. The texture is so soft and silky and very hydrating absolutely love this product. It performs as the moisturizer as well under ur eyes. Its worth every single penny.

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  12. Tovah

    It is very tough now to find a really GOOD or even GREAT skin cream with all of the selection and “influencers” out there making money off of how they review them that I won’t even look at a “Vine” review or any Influencer regardless of it being Beyoncé or Katie Holmes (ok, MAYBE I would take Katies’s opinion as honest but that list is very small). I look for reviews and photos of REAL PEOPLE.So, I am a REAL person who received absolutely NOTHING for free and PAID out of my own pocket for this product.I have been on a Centella kick for the last year and most likely will stay there unless there is a reason not to but as a Nurse practitioner with a Minor in Chem, I will say that when you read “100% Pure NATURAL” that should not be your only reason to purchase a facial product. Quite simply, there really ARE some synthetic ingredients that you NEED (and WANT) in some of your facial and body products vs “The juice of a rare blueberry picked at exactly 32degrees on a Thursday and the oil from a rare mushroom found only at 3,000 feet above sea level in 3 Countries that are a closely guarded secret.”….ohhh PUhhhhhleeeesseee.So, Haruharu Wonder Black Rice Under Eye Cream was something I stumbled across while searching for an under eye cream that didn’t cost me a kidney every time I ran out. I have been an Avocado Kiehl’s under eye cream loyal user for the past 6-7 years and I still love it. I just can NOT love that the price has gone up over 35% and I feel as if the product has gone down in quality. I have joined the Japanese and Korean Skin “kick” and not a single item that I have tried, have I sent back. NOT ONE. I still purchase my “The Ordinary” products which most likely won’t change as they always have a place in my skin care regimen due to the fact that they are one of the few that have not doubled in price and become one the “Shrinkflation” products. Their quality has stayed UP there as well.This particular eye cream struck me as one I wanted to try because of the research that is being done on Black Rice and “natural” alternatives to Retinol. I am one of those that can BARELY tolerate Retinol and I wish I had started when I was in my 20’s rather than starting to try it in my 40’s as my skin does NOT “like” retinol regardless of the strength however I still wanted that retinol efficacy. So….hence the hunt for as close as I could get without HAVING to go back to trying retinol a AGAIN and losing 2-3 layers of my skin as it sloughs off and believe me…..I did EVERYTHING CORRECTLY. It was just a “nope” for me.So when I came across Haruharu Wonder Black Rice Under Eye Cream, I thought “what the heck, for $20 it either works or it doesn’t but it won’t break the bank AND with any luck from Mother Nature and a “Natural Retinol” maybe…..just maybe I WILL hit the jackpot.Well, JACKPOT IT WAS!!!! This stuff is amazing! NO stinging, no worrying about it drying out your skin like Retinol CAN and DOES do with many people which then means adding ANOTHER product to your daily skin regimen as well as keeping a close eye (pun intended) on ANY signs of redness or irritation because THEN you have to go and wash it all off and start from scratch, I don’t wear much makeup but it is STILL a hassle.This eye cream is absolutely amazing. I absorbs fast but NOT TOO FAST for those of you that wear undereye concealer as it is nice to have a bit of moisture on your “canvas” when putting on some concealer and this product allows that to happen with the absorption time. Yes we are all different so it may absorb faster or slower for you than me but you won’t know until you try!NO smell that I could detect at all which is a huge bonus as well as it being TRULY “Cruelty Free”. THOSE are two MUSTS for me in a search for ANY face/body product unless I WANT it to smell amazing which would apply to body cream and even then, it’s usually a “nope” as “it’s a Nurse thing” and anyone who has been ill and come into ER, the LAST thing you want to smell is a Nurse with body cream plus perfume plus hairspray etc. etc. NOT when u do not feel well!THIS UNDER EYE CREAM WORKS! I am getting close to the end of my 50’s…..gulp…..and I actually was asked about 3/4 of the way into the tube, “…if I had my “tear troughs” done as I looked good, younger or as if you had a really good nights sleep” (Meaning, did I have filler put into the area under my eyes where bags are and it starts to look sunken, crepey and sallow). Well, as much as it is a compliment I guess, everyone who knows me, knows I have an autoimmune disease and I couldn’t have “filler” if I wanted to. It was nice (I think) to have someone think I looked like I had something “done” however no, so I told them about this amazing new under eye cream that I found that was a “natural retinol” and funny enough, she couldn’t tolerate Retinol either. I just saw her the other day after about a month and I will admit she LOOKS LIKE SHE HAD A GOOD NIGHT SLEEP!! Says something because in ER, we don’t usually have “good nights sleep” as we are usually working them.Two final points for this cream that sold me as my “never going back to my old under eye cream”…..Firstly, the “tube” it is like a long thin toothpaste tube BUT it has a lid that cover a PUMP….so, NO sticking your fingers in a pot which is a huge “Fail” for sooooo MANY eye creams or ANY facial products for that matter. Right there when. I saw it had a PUMP on it, I was thrilled.Now for the closer and final home run……THIS CREAM DOES NOT PILL!!!!! I have tried MANY primers as well as my usual Caffeine under eye serum that I have used for years, to see what product was I going to HAVE to throw away because THIS Haruharu Wonder Black Rice Under Eye Cream was FIRST and everything else was SECOND. NOT A SINGLE Primer or under eye concealer (which is RARE for me) made this Haruharu Wonder Black Rice Under Eye Cream PILL. There is NOTHING worse than having completed all of your morning facial regimen to find out that 1/2 of the makeup or other products that you LOVE, do NOT “play well” with the newest, latest and greatest love of your fave products and ONE or TWO or THREE or FOUR of them have to GO. This cream did NOT make a single product I use, PILL.I use everything from Chanel to ELF as well as Japanese and Korean products that are both Facial creams and cleansers and masks to some light makeup such as the newest rage “TIRTIR” and NONE of them PILL!!!That is a HUGE expense to fall in love with an amazingly EFFECTIVE under eye cream to find out that it will NOT work with over 1/2 of your makeup or other facial products. TOO expensive for me anyway!!!So, for me, this is NOT a 5 star, it is a 10 star. Quality, efficacy, a TRUE “natural” retinol effect, NO SMELL and CRUELTY FREE with a price tag that would be something that feels and acts as if there was a 1 in front of the price (Seller….please do not do it…..🙏🏻!!! IT IS AMAZING BUT I CAN’T AFFORD THAT….if I could, I would pay it, but please don’t!). It is absolutely an under eye cream that I have told friends about and not a single one has come back with ANYTHING to say about it except “THANK YOU! I am HOOKED!”.Now give it a try because you will be too. I’m adding it to a subscription order because it is THAT good. My husband has even started to use it so THAT says something!!!!Eyelashes (Lash extensions) was before I started and after using the K-Avacado for years. The next one was about 3/4 of a tube in and the last one was the end on Tube 1 starting tube 2.

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  13. N.T.

    Perfekte Augenpflege mit natürlicher Power!Ich bin absolut begeistert von der Wonder Black Reis Bakuchiol Augencreme! Die Textur ist angenehm leicht und zieht schnell ein, ohne ein fettiges Gefühl zu hinterlassen. Nach wenigen Wochen habe ich bereits eine deutliche Verbesserung meiner Augenpartie bemerkt: feine Linien sind gemildert, und meine Haut sieht frischer und strahlender aus.Das Beste daran: Bakuchiol als natürliche Retinol-Alternative reizt die Haut überhaupt nicht. Ich habe eine empfindliche Haut und vertrage die Creme problemlos. Der enthaltene schwarze Reis sorgt zusätzlich für eine schöne, glatte Haut und einen erholten Look.Ich kann die Creme jedem empfehlen, der auf der Suche nach einer wirksamen, aber sanften Anti-Aging-Pflege ist. Perfekt für die tägliche Anwendung!

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    Haruharu Wonder Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green
    Haruharu Wonder Black Rice Bakuchiol Eye Cream 0.67 fl.oz / 20ml | Anti-Aging, Wrinkle Care, Natural Retinol Alternative | Cruelty Free, EWG-Green

    $9.99

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