L’Oréal Technique HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
$13.60
Price: $13.60
(as of Aug 10, 2025 11:27:25 UTC – Details)
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Is Discontinued By Manufacturer : Yes
Product Dimensions : 6.65 x 1.85 x 6.65 inches; 2.4 ounces
Item model number : 5110
UPC : 657201051104
Manufacturer : L’Oreal Technique
ASIN : B0002Z8PAA
Best Sellers Rank: #9,244 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #107 in Hair Color
Customer Reviews: 4.4 4.4 out of 5 stars 2,117 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the hair color delivers vibrant results and works well on dark hair. The product is easy to use, with one customer noting it doesn’t require prebleaching, and they consider it good quality. Regarding bleaching, while some customers say they don’t need to bleach their hair, others report it stains towels. Customers disagree on the product’s effect on hair health, with some saying it does nothing for their hair. The value for money receives mixed reviews, with several customers considering it a waste of money.
13 reviews for L’Oréal Technique HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
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$13.60
MsKayGT –
Love the color!
I used 20 volume developer so it didn’t lift the color as much. My hair is naturally dark brown. I used the entire tube for 1 session. If you use a higher developer it will lift more. I like the results.
Andrea –
Magenta LâOréal high color
This is a great product with a 30 developer since I am a brunetteThis is a great way to get beautiful red hair without dye
Allison G –
This works!
I didn’t think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders!
Diadra_bless –
Love my hair color it’s really beautiful ð
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Nadia –
Best Hair Dye but read on to know EXACTLY what you’re getting
Best Red Hair dye I’ve ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn’t dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It’s good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality!When the dye comes out, my hair looks brown or a bit coppery, but it doesn’t bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It’s not good to continually bleach one’s hair.If you don’t want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L’oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn’t know this from the beginning and mixed the two products, wondering why my black hair didn’t turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. 😀
STEPHANIE –
Light Auburn on dark brown hair
My hair was a dark brown, and Ive only used henna, so it was just a tang of reddish but its been about 5-6 months since I used henna. I wanted a lighter brown without bleach. Bought 4 packs off this color since I have a lot of hair and its long with 30 developer. I literally didnt use much of it. Granted, my friend helped apply it and im not sure how much she actually put on my hair, but I think 3 boxes would be enough. I left it on for about 1 hour and 15 minutes. I should have left it on for a bit longer since some parts are more darker than others. My roots are way lighter on top.Here is my advice: Apply roots last or maybe after 30 min because they WILL come out lighter. It looks okay for me, looks like highlights, but left longer it could have been an issue. The color like I said makes it look like I have highlights which is nice. My hair was soft after washing. In the sun it looks way brighter. After washing it, when hair is dry, I did not see ANY difference…thought I wasted my money but once I dried it and woke up in the morning, it was different. I dyed it at night and my house has warm colors in lighting….
Meredith Nutrition –
Worst thing I’ve ever used on my hair as an experienced dyer
This doesn’t do what it says at ALL. It lifted my regrowth way passed the color on the bottle and did nothing to my regular hair. It won’t work for hair with even a speck of dye in it. I am so upset I wasted money on this and the developer on top of it. All it did was bleach my roots and now I look like someone balding and it’s going tp cost me even more to fix. I want my money back.
Brandon and Erika Gallacher –
I love it
I love ever single product from L’Oreal
Nyx –
Super produit que j’utilise pour refaire mes racines, ayant les cheveux rouges et étant brune cela m’évite de devoir refaire une décoloration à chaque fois que mes racines repoussent. Belle couleur bien rouge, j’ai les cheveux rouge depuis plus de dix ans et je n’ai pas refait une seule décoloration depuis que j’utilise cette gamme de coloration qui pigmente très bien et éclaircit le cheveux en même temps qu’elle le teint. Petite système D que j’ai trouvé à force de tester des centaines de colorations, j’économise beaucoup de temps et d’argent, une couleur tous les 2/3mois pour les racines avec ce produit et de la crème oxydante (même avec de la 20Vol ça décolore nickel) et sinon je refais la couleur sur les longueur tous les mois et demi avec des couleurs/soins comme le MULATO, la riche direction, special effect dilués avec de l’après shampoing c’est tip top et vos cheveux seront beaucoup poins abimés que si vous faisiez des couleurs traditionnelles à lâammoniaque ou des décolos tous les deux mois.
Naomi Jones –
I used this with 30 developer as recommended on dark brown virgin hair and it did nothing. Waste of money.
Najmat Moh –
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Emilie Plouffe –
I LOVE IT!!! The exact bright red color I was looking for! And easy to use in one step with the volume Developer (as opposed to bleaching AND coloring after… Way too long!). I used it to do all my roots and the color stayed pretty for the whole month with my regular shampoo and conditioner for red colored hair. I will definitely buy a whole truck load of those!!!
Shay –
Doesn’t come with developer or gloves, you have to buy the developer separately which I didn’t realise, for £20 you would think everything would be included. Not worth the price