Euthymol Purple Whitening Toothpaste (3.7 fl oz) – for Yellow & Sensitive Teeth | Violet Tone-Up Formula, Instantly Brightens, 24H Stain Defense, Long-Lasting Fresh Breath

$13.99

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Price: $13.99
(as of Aug 09, 2025 18:03:57 UTC – Details)

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Package Dimensions ‏ : ‎ 5.75 x 2.09 x 1.61 inches; 3.74 ounces
Date First Available ‏ : ‎ January 10, 2025
Manufacturer ‏ : ‎ LG H&H Co., Ltd.
ASIN ‏ : ‎ B0DSKZ4Y27
Best Sellers Rank: #4,824 in Health & Household (See Top 100 in Health & Household) #112 in Toothpaste
Customer Reviews: 4.5 4.5 out of 5 stars 168 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });

[Visibly Whitens Yellow Teeth] Purple tone-up formula helps visibly brighten yellow teeth—see a whiter smile after just one use.
[Instant Violet Tone-Up Effect] The violet hue helps neutralize yellow tones and boost brightness—see noticeable results after just one use.
[24-Hour Stain Defense] Smart whitening particles lift away surface stains and help protect against new stains for up to 24 hours.
[Strengthens & Protects Enamel] Fortified with ingredients that support stronger, healthier teeth with continued use.
[Long-Lasting Freshness] Delivers Euthymol’s signature bold mint flavor that keeps your mouth feeling clean and fresh for up to 12 hours.
[EUTHYMOL – Trusted British Heritage Since 1898] From the makers of EUTHYMOL—over 120 years of oral care expertise. Iconic, effective, and loved across generations.

Customers say

Customers find this toothpaste effective at whitening, with one noting their teeth turn two shades lighter after use. They appreciate its minty flavor and breath-freshening properties, with one mentioning the eucalyptus oil helps maintain freshness throughout the day.

8 reviews for Euthymol Purple Whitening Toothpaste (3.7 fl oz) – for Yellow & Sensitive Teeth | Violet Tone-Up Formula, Instantly Brightens, 24H Stain Defense, Long-Lasting Fresh Breath

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  1. Xoxo

    Life-Changing Toothpaste! A Must-Have for Anyone with Yellow or Sensitive Teeth
    I’ve only been using Euthymol Purple Whitening Toothpaste for a week, and I’m already blown away by the results! I had dull, slightly yellow teeth and some sensitivity issues, and honestly, I didn’t expect to see such a big difference so quickly—but I did!The violet tone-up formula is pure genius. It works kind of like a color corrector for your teeth, instantly brightening them and giving them a much cleaner, whiter appearance after just one brush. And it’s not just a temporary illusion—my teeth actually look whiter overall now, and feel smoother and cleaner all day.On top of that, it’s incredibly gentle. I’ve tried whitening products before that made my sensitivity worse, but this one? No irritation at all. In fact, my teeth feel less sensitive than before.Another huge plus: the fresh breath lasts all day. Not just for a few hours—seriously, my mouth feels clean and fresh from morning to night.The fact that it also offers 24-hour stain defense makes me feel better about my daily coffee habit, too. I’ve noticed far less staining, even after just seven days of use.If you’re on the fence, just try it. I’m genuinely amazed—Euthymol has outdone themselves with this one. I’ll definitely be making this my new go-to toothpaste!

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  2. Sarah Brooks

    Works well
    I mean yea it’s a good product, you just have to be consistent. Tastes like strong spearmint, I personally use that for my teeth only not my tongue. I’ll use a different toothpaste for my tongue and gums. Teeth feel clean and it’s pretty cheap overall. The texture is similar to frosting or baking soda paste but yeah it works if you’re consistent with it.

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  3. EL

    I figured out what it tastes like!
    I’ve always wanted to try this brand. It is rated well, I like how the tubes are aluminum (more on that in a sec), and I like the idea of the color-correcting purple color. The taste isn’t what a normal “American” toothpaste would taste like. American toothpaste has more of mint/icy/refreshing. Not saying this isn’t, but it doesn’t have the same profile. It’s “spicy” almost like the big red chewing gum – but it had a very familiar taste to me that I couldn’t put my finger on it. Then it hit me! It tastes JUST LIKE PEPTO BISMOL. You know, the pink stuff you take when you get sick?To some people, that may be gross. But I am weird and love the taste of it, which made me only want to keep brushing my teeth with the stuff. So if you don’t like that taste, i’d say this isn’t for you.As for the effectiveness, I do feel like it brightens my teeth shortly after using it, but I can’t tell if it is helping long term. I’d say the results are mild, if any. But the most important thing is my teeth feel clean. I don’t have sensitive teeth, so I can’t speak to if this helps or hurts that, but my mouth feels fresh after brushing.As for the aluminum tube; there is a bit of an art to rolling it. I’m someone who rolls their tubes, so it hasn’t been much of an issue. But if you are someone who squeezes the tube, you are going to run into issues doing it that way. They do sell little rollers you can slide the end of the tube through. If I order another batch (which I think I will), i’ll get one of those rollers to help.

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  4. Shelby Zeigler

    Good all around toothpaste
    I really like this toothpaste overall. I’m not sure that I have noticed a difference in because of the whitening. However, this toothpaste is kinda gritty. I definitely feel that my teeth are cleaner after using this and the minty flavor isn’t super overpowering.

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  5. Anahie Cano

    Buy it
    My teeth are whiter in a week or 2, leaves a great freshness and leaves it white for a long period of time. Definitely going to buy more. Cheaper than going to dentist that’s for sure

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  6. rae

    Severe coffee staining basically gone after a week
    I’ve struggled with coffee staining and generally have never had bright teeth and this has helped EXTREMELY after a week, I sort of can’t believe it because I have such sensitive enamel/gums and this hasn’t hurt at all. Additionally the eucalyptus oil added is so effective with freshening your breath- a little spicy but in a good way. must buy. I wish I would have taken before and after photos.

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  7. Kodi workman

    I like it…
    Love this toothpaste. It does whiten your teeth, and it tastes great. If your teeth are sensitive you should order the one for sensitive teeth.

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  8. MJ

    Minty fresh breath but did not give me
    I didn’t see any improvement in the shade of my teeth and I used the whole tube. With that said, it’s really minty and will give you first-date fresh breath haha but if you are buying this for whitening purposes I would look elsewhere.

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    Euthymol Purple Whitening Toothpaste (3.7 fl oz) – for Yellow & Sensitive Teeth | Violet Tone-Up Formula, Instantly Brightens, 24H Stain Defense, Long-Lasting Fresh Breath
    Euthymol Purple Whitening Toothpaste (3.7 fl oz) – for Yellow & Sensitive Teeth | Violet Tone-Up Formula, Instantly Brightens, 24H Stain Defense, Long-Lasting Fresh Breath

    $13.99

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